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Personal Trainer

A.J. Kelly,MA,CSCS -

FITNESS COACH

My story

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My story transcends fitness; it's a journey of overcoming challenges, embracing passion, and empowering others to reach their full potential. Like many others I was surrounded by a family who loved me dearly, but also struggled with their weight. Witnessing their challenges fueled a fire within me, a determination to forge my own path towards health and wellness. At just 12 years old I stepped into the weight room for the first time.  Fueled not only by the desire to excel on the football field but also by a commitment to break free from the weight-related health issues that loomed over my family.

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With each workout, I felt a transformation taking place. It wasn't just physical; it was a profound mental shift, a commitment to a healthier lifestyle that resonated deep within me. Fueling my passion was a voracious appetite for knowledge. I devoured fitness magazines like Ironman, Muscle Media 3000, and Muscle & Fitness.  I absorbed every detail, crafting my own fitness regimen and laying the foundation for what would become a lifelong passion.

 

By the time I reached high school, my passion had evolved into a leadership role. I found myself guiding my entire football team through workouts I had meticulously designed based on my research, instilling a sense of discipline and dedication in each of them. Although my NFL dreams remained unfulfilled due to my size, the experience on the field ignited a deeper calling within.

 

The turning point was my freshmen year of playing college football at University of Wisconsin Whitewater and I crossed paths with our Strength and Conditioning coach. Witnessing his impact on athletes solidified my desire to turn my passion into a career. I transferred to the University of Wisconsin La Crosse, diligently paying my dues through internships, learning from renowned coaches, and building a network of connections. 

 

Over the years, my journey led me to prestigious organizations like the Detroit Tigers, University of Minnesota, and Minnesota State University, where I helped athletes at all levels achieve their goals. Not just athletes but also have had the privilege of working with thousands of clients, each with their own unique story and challenges. From knee and hip replacements to clients in wheelchairs, from group sessions with 60 participants and even individuals with visual impairments, no two days have ever been the same. Each client has taught me something new, enriching my knowledge and expanding my perspective in my 20 plus years of coaching.

 

The challenges of 2020, marked by the global pandemic, brought an unexpected layoff. But it was during this challenging time that my true entrepreneurial spirit surfaced. A client's suggestion of virtual training via Zoom led to the birth of "Kelly Strong." Embracing the unknown, we embarked on our first Zoom session, and to my surprise, the results were phenomenal.  I now had the ability to connect with clients worldwide—from Saudi Arabia and Europe to Canada and across the United States—I now empower individuals from all walks of life to reach their full potential.

 

Everyone has their story and wanted to share mine with you! 

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"Could not ask for a better trainer"

Dawn D.

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A.J Kelly,MA,CSCS

Education:

          BS:  University of Wisconsin – La Crosse

  • Major:  Exercise Science

  •           Minor:  Strength and Conditioning

MA:  Minnesota State Mankato

  •           Major:  Sports Administration

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Certifications:

  • NSCA Certified Strength and Conditioning Specialist (CSCS) since 2005

  • First Aid, AED, CPR Certified since 2005

  • TRX Suspension Training Certified since 2014

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Fitness Related Experience:

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  • Business Owner, Kelly Strong, 2020 - Present

  • Head Trainer/Program Director, Fit Farm, 2017 – 2020

  • Head Trainer/Program Director, Live in Fitness, 2013-2017

  • Director of Sports Performance, Hilton Head Christian Academy, 2008-2011

  • Personal Trainer/Business Owner, Personal Training by AJ, 2007-2011

  • Assistant Strength and Conditioning Coach, Minnesota State Mankato, 2005-2007

  • Strength and Conditioning Coach, Detroit Tigers, 2005

  • Strength and Conditioning Coach, University of Minnesota, 2005

I have been in the fitness industry for over 20 years working in nearly every facet of the field including personal training, strength & conditioning, managerial, and sales.  Over the course of my fitness career I have trained a wide level of clients from training Olympic and Professional levels athletes to a sedentary 85 year oldI have helped thousands of clients reach their fitness and lifestyle goals.

About
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TEstimonials

"Not only will you see physical results but you will gain a new confidence! 10/10 would recommend!"

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Taylor C.

"Working with A.J was the best investment I ever made in myself"

Martha P.

"AJ has been with me every step of the way through every hiccup and always knowing what to say to keep me going forward. Having him in the other part of the world (I’m literally in Saudi Arabia) has not been a problem whatsoever. He’s always there guiding me and pushing me forward. I’d recommend this program in a heartbeat!!"

Nourah

"Hands down the best trainer I’ve ever had."

Lizzy C.

"He is a wealth of knowledge with helping you train and reaching your goals!
Professional athletes to the first timers working out will benefit from his expertise.
Ive traveled from the west coast since 2015 to train and learn from him and had an excellent experience every time!"

Robert J.

"Over the past year,A.J. has had a key role in helping me lose over 108 lbs. I went from a size 3xl or 22/24 to currently a size M/L or 10. I also ran my first ever 5k today, something I could never have done before. He is amazing and really has a passion for his clients success."

Tammi S.

​"AJ was my first strength coach when I started my professional baseball career. The things he taught me then have served me well as I climbed the ladder all the way to the Major Leagues. I'd highly recommend him for your fitness needs. He really knows his stuff and will definitely keep you motivated until you accomplish your goals."

Burke Badenhopp, Major League Baseball Pitcher

"In the past 9 months I have lost 6 inches from my waist, my weight has gone from 190 lbs to 167 lbs and my overall energy and feeling of wellbeing has skyrocketed.  I know that A.J. bears a significant amount of the credit for these amazing changes, and I cannot imagine a better person to work with as a trainer.  He has very significantly improved by life.”

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Mike H.

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Services

"I would definitely recommend him to anyone who wants to be prepared for the next level, because he knows what it takes to get there!"

Matt Joyce, MLB All - Star

A.J. Kelly, MA, CSCS

for more information and A free 30 minute consult/session. Fill out below:

FITNESS COACH

Tel: 717-635-0281

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ajkellystrong@gmail.com

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